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Blog Post; Short Ones or Long?

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All along, I thought a blog post should contain a loooo.....ng lines.  At least that's how I understand from seeing other's blog.  Funny thing is even I enjoy reading a book with a long paragraph, I can not have the same feeling when reading a long blog post.  Unless it is a very good one. Probably that is a reason why I barely make a long post.  I always presume that people have the same habit as me; hesitate reading a long passage. Until recently, when I accidentally found www.thetraveljunkie.org.  After browsing the website, I noticed instead of long paragraphs, he's only writing short lines.  Yet, the message was perfectly conveyed. From the way I observe, www.thetraveljunkie.org directly put his ideas right from the beginning of the sentence.  He puts aside all the 'yadda yadda' intros and such. 😏 In fact, the guy who once featured in Kick Andy Show as Indonesian respected travel blogger, places a number of pictures.  The point is,  let the picture talk for th